Tag Archives: advertising

Mr Spork, I Call You Runcible

It’s flooding here in Iowa. My house is on high ground, but yesterday I was almost an island. It was worse in 2008. There’s been a lot of comparisons in the news. One thing about that though. That flood was in the spring/early summer. We don’t usually get floods in the fall. And 500 year floods shouldn’t be happening 8 years apart.

http://lb.511ia.org/ialb/winterdriving/routeselect.jsf?view=state&text=m&textOnly=false

In 2008 the map at the 511 website had closures all over the state.

What does that have to do with anything? Well, since runcible is a nonsense word it has everything to do with it. I thought of the title first. Finding material to write about it is a little harder. Although I did learn that I was mistaken about a bit of trivia. I saw a commercial where they mentioned the inventiveness of whoever came up with the idea of a spork. The ad made it sound like a relatively recent invention. I had heard the term “Runcible spoon” and falsely assumed it was a much older term describing a spoon fork hybrid. I thought there might have been a person named Runcible. Nope.

https://en.wikipedia.org/wiki/Runcible

Several years ago there was a car ad that really touted an ignition button on the dash. The ad claimed it was a new innovation. The person designing the ad had apparently never seen a pre-WWII car with an ignition button on the dash. They didn’t run the ad for very long so they must’ve figured it out. Advertising can provide a snapshot of consumer culture. Calgon, Take me away!”

That was hilarious. Hey, it fits in with consumer culture.

Wild